Monday, July 28th at 11:00 am ET

How to write cold emails
that actually get replies

In 2025, the average cold email reply rate is just 4%- making inboxes more crowded than ever. You might be wondering how anyone still sees results.

Charlotte Johnson, a Presidents Club winner and 150% quota-crusher at Salesloft, books 3–5 meetings per week using cold email as her #1 tool. Now, she’s partnering with Lusha and 30MPC to share her exact playbook for cutting through the noise.

What you’ll learn:

  • Research efficiently: Use 3–5 data points per prospect to boost reply rates by +32%

  • Use proven frameworks: Templates that consistently gain 10–20% reply rates

  • Scale smarter: Leverage Lusha’s AI-powered features and email templates to double your outreach speed

  • Reignite lost deals: Follow-ups that recover 25% of cold or unresponsive threads

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