Want to know how to drive massive amounts of traffic to your website? Getting more qualified website traffic is all about trial and error. It all comes down to fine-tuning your short- and long-term strategies to build both authority and trust for search engines and customers. We’ll show you tactics we use at Lusha to drive massive amounts of qualified traffic that can’t wait to buy from you.
How to drive traffic to your website overall?
1. Search Engine Optimization
B2B marketers often underestimate the power (and complexity) of SEO. This is the first step to driving traffic to your website. Search engines are continuously changing their algorithms, and a thorough SEO strategy will help prevent abrupt losses in traffic when you need to add or remove tactics.
Your two focal points for good SEO should be quality content and link building. Relevant content is what brings organic prospects to your doorstep from Google, Yahoo, and Bing. Link building is when someone links back to your site and sends their audience over to you.
Just to give you an idea of the importance of link building, 34% of B2B companies allocate over $1,000 per month to their link building efforts alone, according to Safari Digital.
So, how can you consistently produce quality content and get respected websites to send inbound traffic your way each month? Create an SEO strategy, stick with it, and continually test its performance.
A strong SEO strategy should include:
- A list of short- and long-tail keywords
- An outreach plan to earn inbound links
- Daily, weekly, and monthly metrics to track
And those are just the basics.
2. Content Marketing
What comes to mind when you think of content marketing? For most people, it usually looks something like this: you pick keywords you want to rank for, scope out articles on Google’s first page, and rehash your competitor’s ideas. Eek!
If you want to create impactful content that readers will keep in their bookmarks for years, paving the way for steady organic traffic every month, you need to build a close relationship with your customers and have deeper discussions with them.
What does this look like?
Ross Simmonds, the founder of the content marketing agency Foundation, regularly engages his 10,000+ LinkedIn audience with marketing questions. Here he asks, What’s your favorite type of content?
The responses are very insightful:
- “If I’m looking for an in-depth understanding of something, I’d prefer to read about it since it allows more time to digest the information at my own pace.” –Patrick C.
- “If I need the important points about something quickly, then video makes more sense as a medium.” –Grant T.
Ross now knows that his audience prefers shorter video content on social media and longer written content on his company’s website.
Imagine if instead, he had blindly followed his competitors in this situation. He might have copied their 3-minute video format when his customers preferred something under 60 seconds!
Get off the footsteps of your competitors and start blazing your own trail. Bring better traffic through your content marketing by sharing your company’s story and asking your audience what they want to see. Once you do this regularly, you can start redirecting them to your site when you have a new launch or product update.
And since your ears are close to the ground, you’ll know exactly when it’s time to update past content to solve new problems. Updating existing content with fresh information can more than double organic traffic, and finally, turn site lurkers into customers.
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3. LinkedIn Marketing
Linkedin makes up more than 50% of social traffic to websites and blogs. How can you drive traffic to your site using Linkedin? An easily overlooked method is turning your staff into rockstar content creators to generate traffic and MQLs.
Think about it. Your company’s LinkedIn page is limited to posting content as a business. Your employees, meanwhile, can put a face to your company, offering unique insights into their roles, and they can tap into their networks to drive traffic to your website. After all, your employees’ connections are usually in similar industries.
Your sales, marketing, account management, and customer service teams each offer prospects a different perspective on your product and solution. Train your employees on Linkedin marketing and how to use the social media platform in your content strategy.
If you’re not utilizing your employees to create LinkedIn content, you’re missing out on building authority, increasing lead response time, and tapping into Linkedin’s 500 million users.
How to drive traffic to your landing page?
A landing page doesn’t need to sit and collect dust. It should be at the center of your marketing campaign, bringing you enough traffic to convert into customers and hit your sales target. This is where you rely heavily on paid advertising.
B2B marketers struggle on driving traffic to their landing page because of two reasons:
- Too many keywords
- Non-specific landing pages
Here’s how to fix each issue.
Too Many Keywords
- Problem: An overload of keywords in your ad will send unqualified leads to your landing page and drain your marketing budget.
- Solution: Focus on one keyword per ad group in your campaigns to better match search terms.
Non-specific Landing Pages
- Problem: Your ad targets every persona from middle-aged moms to Gen Z college students, and your landing pages don’t acknowledge that they have different needs.
- Solution: Use dynamic text replacement on your landing page so key areas like the headline and audience are customized based on search inquiries.
In a recent case study, Seven Atoms boosted Revecent’s website traffic by 900% and improved their conversions by 290%—just by shortening their keyword targets and making the landing pages personalized.
Here’s How to Get More Traffic to Your Lead Form
A lead just landed on your site. Hopefully, you’ve done the heavy lifting and placed your lead form front and center on the homepage and landing page (above the fold.)
However, the best sites get the lead form in front of prospects at every entry point.
Take The Daily Egg, for example. They place their lead form on the side of their blog posts. Right when the reader is most engaged with helpful content, they ask them for their contact information. Prospects will always be more willing to hand over their email address once you’ve helped them solve an issue.
TIP: If you want prospects to convert faster, shorten your lead form fields. Nothing deters a prospect more than having to wade through 8 or 9 form fields..
Now, prospects can get back to reading your content, without wasting time filling out a long lead form.
As you experiment with driving traffic to your site, remember this:
- Give your prospects all eyes and ears. Aim to have a daily dialogue with them and flip their complaints, ideas, and reactions into stand-out content!
- Link building is a top priority. Without validation from respectable websites, you’ll never have a seat at the table. More boost in your credibility will not only give you traffic, but the power to shape thoughts and opinions in your industry.
- Speed is better for conversions. You worked hard to get traffic, don’t spoil your efforts with long lead forms. Allow prospects to hand over contact information in seconds by condensing your form into as little as just one field.