The Nuancing Group is a firm focused on building brand awareness, acquiring new customers, cementing brand loyalty, and managing budgets to maximize results. Intentionally shifted to a solo consulting firm in 2006 to emphasize speaking and coaching. Founder Liz Goodgold developed strategy, positioning, brand names, and tactics for over 500 clients since firm’s inception for companies such as Proflowers.com, AMN HealthCare, Akzo Nobel, Univision, and FICO.