We live in a digitizing world that is quickly automating. We strongly believe that good code can and will transform every industry. Every software development process has two levels. First is the technology level where we layout WHAT gets done: automating customer communication, building a new web-based service, etc. This level is about programming languages, servers, and databases. The second level concerns WHY we are undertaking the project at all. Here the focus is on business goals like retaining customers or growing a market position.