More than 70% of all new products and services will never be profitable. The main reason for these commercial failures is a mismatch between the final offerings and the real needs and interests of the target customers. This large amount of failures clearly reveals why one should have an up-to-date and deep understanding of your target customers’ way of working and thinking, when you are developing a new product or service. SharpWorks supports organizations in product and service development and commercialization. Through its services, SharpWorks delivers new business partners, deep customer insights and clear recommendations how to reach out to your preferred customers and business partners. SharpWorks works for startups, established companies, institutes and research groups mainly in the domain of life science. Customers include contract research organizations (CROs), technology and diagnostics developers, biotech companies, pharmaceutical companies, research institutes and academic research groups.