We are one of the leading insurance and financial services companies in East Africa, with our headquarter in Dar Es Salaam. Our origins can be traced back to 14 years ago. Our Company was formed in 2010 after the Insurance Law was changed requiring composite insurance companies to separate. Before 2010, we had operated under our parent Company, Alliance Insurance Corporation Limited, one of the leading insurance companies in Tanzania. Our customers are our inspiration and we seek to build life long relationships with them by offering relevant services that enhance their quality of life. We do so in a simple, friendly, efficient and inclusive way, giving them what they want, when and where they want it. In so doing, we are able to serve and empower our customers, ensuring their peace of mind and financial freedom. Alliance Life is a subsidiary of Alliance Insurance Corporation Limited, a private limited insurance company established in1998 and the shareholding is as follows: Alliance Insurance Corporation Ltd - 70% Union Trust Investments Ltd - 15% MAC group - 15% Alliance Life Assurance Limited is a 100% Tanzanian company.