Gen Consulting provides strategy and marketing management consulting services across a wide array of industries and specialisations. Gen Consulting applies rigour and analysis to engagements, drawing out key insights and achieving unparalleled results through the fundamental principles of ‘Elegant / Intelligent / Solutions’. Gen Consulting provides the following strategy and marketing services to meet your business needs: Strategy: • Industry and market analysis and insight • Vision and value proposition development • Business and financial analysis • Business case development • Cost-benefit analysis Marketing: • Marketing strategy development • Digital strategy development and integration • Brand essence and core values definition • Brand positioning • Brand planning • Marketing communications planning • PR and advertising advice Gen Consulting works closely with an extensive network of specialist to provide integrated services in PR, website and app development, and social media community management.