SURE™ provides an experiential, impactful, innovative educational program by creating a partnership between University of Houston students, entrepreneurs from under-resourced and traditionally disadvantaged communities, and business thought leaders. The SURE™ Program has two goals: (1) to produce socially engaged student-consultants who have developed empathy, critical thinking and key soft skills, and (2) to stimulate urban renewal by empowering entrepreneurs in under-resourced and traditionally disadvantaged communities.