Rainbow Shops or Rainbow is a moderately-priced American retail apparel company comprising several lifestyle brands primarily targeting teens, young women, plus size women, and children. Rainbow is also very popular among college students since the styles are fashion-conscious and affordable. Established in 1935 , the Rainbow corporation is based in Brooklyn, New York. The company operates stores under the brand names of Rainbow, Rainbow Plus, Rainbow Kids, Joyce Leslie, Dots, Marianne Stores and 5-7-9, among others. These sell fun and creative juniors, women's and kids separates, accessories, swimwear, lingerie, handbags, jewelry and footwear. Rainbow Stores are an average of 7,500 square ft. Each store’s merchandise mix varies by location, depending upon demographics and the size of the location. Larger stores usually carry juniors, plus, lingerie, shoes and kids departments. There are 900+ stores with a plus size department and 960+ stores with a shoe department. As of May 2019, the company operates over 900 retail stores in the United States, 120 in Puerto Rico and the U.S. Virgin Islands and also our online business at www.rainbowshops.com