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What Is Advertising Value Equivalency?Do They Work?What The PR Industry Thinks of Advertising Value EquivalencyWhat Should We Do About Aves?PR ImpactAdvertising Value Equivalency was created to give PR a measurable context in people’s marketing communications, originally comparing them against brand advertising. Advertising expense was easy to measure, based on the size of your ad and the reach of the medium it was placed in. To aid comparison, the AVE solution was to treat a PR piece as if it was advertising content. On a basic level, that meant looking at the scale of the coverage and multiplying it by the advertising rate. That way, you'See more on talkwalker

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Number of employees

1 - 10

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Main industry

Marketing and Advertising

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Industry tags

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Founded in

2004

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Headquarters

Witham

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Country

United Kingdom

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Quality Specialist

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