AKG is an independent organisation specialising in the provision of assessment, ratings, information and consultancy to the financial services industry. AKG assesses and rates companies and other entities within specific peer groups or sectors. Such peer groups are fundamentally designed to reflect how customers and their advisers consider companies for use. The company sectors assessed and rated by AKG are Life Companies, Friendly Societies & Similar Providers; Offshore Life Companies; Platform Operators and Discretionary Fund Managers. AKG also specialises in with profits fund analysis and assessment. AKG reports provide a principal delivery mechanism for AKG information and are the context in which many of its ratings are delivered together with further background and supporting information. AKG ratings are widely available in the retail intermediary market for use by advisers in delivering good customer outcomes. This is both directly from AKG and often from the rated entity itself, but also in a wide range of relevant leading portals, software systems and publications.