广州逸仙电子商务有限公司（以下简称逸仙电商）创立于2016年，3名联合创始人是中山大学的本科同学，为纪念母校情谊，故将公司冠以中山先生之号“逸仙”。 2017年4月，逸仙电商推出了首个美妆品牌——完美日记（Perfect Diary），提供“高品质、有创意、带惊喜感”的产品， 让人人都可轻松变美，打造属于中国的新时尚美妆品牌。2019年6月天猫“最受00后喜欢的国产品牌”中，完美日记位列第二名。2019年双十一购物节，完美日记成为双十一创立11年以来首个登顶天猫彩妆榜的国货品牌。截至2020年8月，品牌全网用户粉丝数量超过2700万。 Yatsen Holding Limited (NYSE: YSG) is a leader in the rapidly evolving China beauty market. Our mission is to create an exciting new journey of beauty discovery for consumers in China and around the world. Founded in 2016, we have launched and acquired seven color cosmetics and skincare brands including Perfect Diary, Little Ondine, Abby’s Choice, Galénic, DR.WU (its mainland China business), Eve Lom and Pink Bear. Our flagship brand, Perfect Diary, became the top color cosmetics brand in China in terms of online retail sales value three years after launch. Leveraging our digitally native direct-to-customer business model, we built a platform with core capabilities which enables us to launch and scale multiple brands quickly while offering a wide selection of products to a growing variety of customers. We primarily reach and engage with customers directly both online and offline, with expansive presence across all major e-commerce, social and content platforms in China. In addition, as of December 31, 2020, we had 241 experience stores across over 110 cities in China.