EP: To build a touchable China luxury fashion brand EP, affiliated to HWA Fashion Group, leads the China garment market in light of touchable luxury brand positioning as well as exquisite craftsmanship. With the statement of “Elegance outside, Harmony inside” that EP’s Chinese name implies, EP interprets aesthetics of contemporary China, including a balance of traditional Chinese culture and modern spirits. The brand captures the trends in the way to integrate oriental and occidental fashion and arts, and also stands for an elegant lifestyle to convey the values of balance, love, and happiness. EP offers a full range of elegant, fashion and premium collections to satisfy urban women’s growing needs for various occasions. The EP brand portfolios include ELEGANT PROSPER, EP and EP HOLIDAY: ELEGANT PROSPER focuses on the upscale target group’s lifestyle and interests. ELEGANT PROSER brings highest standard of Chinese design aesthetics, materials and workmanship and interprets exquisite high-end taste of life. EP is designed to focus on the refined life of Chinese affluent women in work and leisure. The design carries on a mix of classic style and chic elements, catering to consumers’ pursuit of life quality. EP HOLIDAY is positioned for the high-end leisure life of Chinese elite women. The design gives consideration of both fashion and comfort to help modern Chinese women better enjoys holiday life. EP network consists of 400 quality retail stores, most of which are located in first-tier and provincial capital cities, which includes diversified retail channels such as EP Mansion, lifestyle stores, shopping mall stores, department stores, exclusive street stores, airport stores and online stores. In August 2010, EP entered into Macau market. This strategic step demonstrates EP’s ambition and exploration in global market.