# Lusha for Gong AI Briefer

Canonical: <https://www.lusha.com/releases/lusha-for-gong-ai-briefer/>

Released August 24, 2026 · Week of Aug 24

Topics: MCP, Integrations, Enrichment, AI, Buying group, Signals

Gong is where your team sees what customers are saying. Lusha is the data and intelligence layer underneath it. Connect Lusha as an MCP server in Gong, and AI Briefer pulls verified contacts, buying signals and the buying group into each account, live.

![Gong AI Briefer account brief enriched with Lusha signals and buying group](https://www.lusha.com/wp-content/uploads/2026/11/Gong-AI-Briefer-2x-1024x608.webp)

## What it is

Lusha is now listed in Gong Collective, Gong's marketplace. Gong customers can add Lusha as an MCP server in Gong's AI connector settings, so Gong's AI, including AI Briefer, calls Lusha in real time. Nothing is synced in advance, so the data is always current.

- **Briefs with Lusha data** AI Briefer adds verified titles, emails, direct dials and firmographics to account briefs.
- **Signals before the call** Bring dated buying signals, intent and website visits into the brief.
- **See who's missing** Compare the people on the deal with the full buying group at the account.
- **Two-way** Build Lusha Workspace tables from Gong, not just look up data.

[Try it](https://www.lusha.com/integrations/gong/?utm_source=lusha_website&utm_medium=whats_new&utm_campaign=lusha-for-gong-ai-briefer) · [Learn more](https://docs.lusha.com/mcp/setup)

## Good to know

Setup takes about 10 minutes: add the Lusha MCP server in Gong's AI connector settings and complete OAuth sign-in. You need both a Gong account and a Lusha account, and Lusha usage in Gong draws on your Lusha credits as usual.