# Opportunity Conversion Score (Beta)

Canonical: <https://www.lusha.com/releases/opportunity-conversion-score-beta/>

Released August 10, 2026 · Week of Aug 10

Topics: MCP, Workspace, AI, CRM, Scoring

Intelligence shaped by your business: the Opportunity Conversion score learns how conversion looks in your own CRM, then scores each company from 0 to 100 with plain-language reasons, so reps know who to call first.

![Pipeline accounts ranked by Opportunity Conversion score with a downloadable conversion report](https://www.lusha.com/wp-content/uploads/2026/11/Predictive-Scoring-hd-1024x608.webp)

## What it is

Opportunity Conversion is Lusha's first predictive score trained on your own CRM history. It compares companies with how your past opportunities behaved before they converted, using signals such as headcount changes by department, LinkedIn growth, revenue changes and new office locations. It is available on company lists in Lusha and through Lusha MCP.

- **Trained on your CRM** The model learns from your own CRM history and is not trained on other customers' data.
- **Reasons for every score** Plain-language statements show what changed for each company.
- **In your tables** Add it from the Scores section when you enrich companies.
- **In your AI assistant** Pull the same score through Lusha MCP.

[Try it](https://www.lusha.com/lead-prioritization/?utm_source=lusha_website&utm_medium=whats_new&utm_campaign=opportunity-conversion-score-beta) · [Learn more](https://docs.lusha.com/user-guide/ai-recommendations/opportunity-conversion-score-beta)

## Good to know

Beta. Requires a connected CRM. To join, open Add enrichment, go to Scores and click Join beta on the Opportunity conversion row. The option appears only for accounts where the model applies. Viewing the score uses no credits during the beta.