Auto-qualify HubSpot inbound Workflow

Inbound doesn’t fail because leads don’t show up. It fails because they show up incomplete. Missing titles, missing phones, and vague company context mean routing slows down, scoring gets noisy, and good leads blend into the pile. 

This play turns “new contact created” into an automatic qualification step: enrich first, score consistently, and pinpoint the right leads while they’re still warm.

A reliable qualification loop:

• New HubSpot contact triggers the flow
  
• Lusha enriches person + company data (title, seniority, phone, company size, industry, revenue, location)
  
• Zapier applies your scoring logic
  
• High scorers get added to a HubSpot list
  
• Slack alert goes out with the score + context so SDRs act immediately

Lead scoring model (example you can copy)

Use Zapier logic to add points based on fit and confidence, for example:

• +5 for high email confidence
  
• +3 for director level or above
  
• +3 for ICP industry match
  
• +2 for 50–1,000 employees
  
• +1 for North America or EMEA
  

Tip: Keep the first version simple. You can always fine-tune weights later.