All the sales operations terms you need to know
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The B2B buying process is the series of steps a business goes through when purchasing products or services from another business.
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Closed deals refer to sales that have been completed and closed out by a sales representative.
Cloud-based CRM (customer relationship management) is when a company's CRM software and data is hosted in the cloud instead of on local servers.
CRM analytics refers to the use of data and analytics tools to gain insights from customer relationship management (CRM) systems.
CRM data cleansing is the process of identifying and fixing errors, inconsistencies, duplicates, and outdated information in customer relationship management (CRM) systems to improve data quality.
The customer lifecycle refers to the stages a customer goes through from initial awareness of a company to becoming a loyal brand advocate.
Customer lifetime value (CLV) is a key metric that sales operations professionals use to determine the total revenue a business can expect from a single customer account over the entire course of their relationship.
Customer relationship management (CRM) systems are software tools and platforms designed to help businesses manage their relationships and interactions with customers and prospects.
Data management is the process of collecting, storing, organizing, analyzing, and maintaining vast volumes of sales-related information.
Data-driven sales refers to the practice of using data and analytics to inform and optimize sales strategies, processes, and decisions.
Deal flow refers to the number of potential sales deals that are moving through the sales pipeline at any given time.
An inside sales rep is a salesperson who sells products or services to customers remotely using the phone, email, social media, and other digital channels instead of meeting face-to-face.
Lead conversion rate is a key metric used in sales operations to measure the percentage of leads that convert into customers.
Lead generation involves identifying and cultivating potential customers or prospects for a business's products or services.
Lead management is the process of organizing, tracking, and nurturing sales leads throughout the sales funnel to turn them into customers.
Lead nurture is the process of developing relationships with potential customers who have shown interest in your product or service, with the goal of guiding them through the sales funnel to become paying customers.
A lead nurturing campaign is a strategic effort focused on engaging and building relationships with potential customers who have shown interest in a company's products or services, but who are not yet ready to make a purchase.
Lead nurturing strategy refers to the strategy used to develop relationships with potential customers (leads) over time and turn them into sales.
Lead scoring is a way for sales teams to decide which leads to focus on first. It works by assigning a numerical score to each lead based on certain characteristics.
Lifetime value (LTV) is a key metric used in sales operations to measure the total revenue that can be generated from a customer over the entire course of the business relationship.
A quality lead in sales operations refers to a potential sales contact that has been qualified as being a good fit for the product or service being sold.
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Revenue operations, or RevOps for short, refers to the set of strategic processes and systems that help optimize a company's revenue generation.
Sales analytics refers to the processes and technologies used to collect, analyze, and extract meaningful insights from sales data.
Sales automation refers to the use of software and technology to automate and optimize various sales processes and workflows.
The sales cycle is the journey of a potential customer from awareness of your product or service to becoming a paying customer.
A sales dashboard is a data visualization tool that aggregates key sales metrics and KPIs into a central interface to give sales operations and leadership real-time visibility into sales performance.
Sales data refers to the quantitative information that is gathered and analyzed to track sales performance and guide sales strategies and operations.
Sales enablement is a critical function that's all about giving sales teams the tools, support, and knowledge they need to crush their goals.
A sales forecast is a prediction of future sales over a specified period of time.
Sales forecasting software is a type of application used by sales operations professionals to predict future sales revenue and performance.
A sales funnel report is an essential data visualization tool used by sales operations professionals to track the health and performance of their sales pipeline over time.
Sales intelligence refers to the processes, tools, and strategies used by sales operations professionals to gather, analyze, and leverage data and insights about prospects, customers, and the overall market to optimize sales performance.
Sales KPI (Key Performance Indicator) - A measurable value that indicates how well a sales team or organization is performing against their strategic goals.
Sales methodology refers to the overall strategy, process, and systems that a sales team uses to sell products or services to customers.
Sales operations refers to the behind-the-scenes work that helps optimize the sales process. It's the team that keeps the sales engine humming.
A sales operations analyst is a role within a company's sales organization that involves leveraging data and analytics to optimize sales performance.
A sales operations manager is responsible for overseeing the systems, processes, and analytics that enable a company's sales teams to operate efficiently and effectively.
A sales operations specialist is responsible for developing, managing, and optimizing sales processes and operations in order to drive revenue growth and improve sales efficiency.
Sales performance refers to how well a company's sales team is doing in generating revenue by closing deals and acquiring new business.
Sales performance management refers to the processes, metrics, and systems used by sales operations professionals to measure, analyze, and improve the effectiveness of sales teams and reps.
The sales pipeline refers to the process of moving prospective deals through different stages from initial contact to closed sale.
Sales pipeline coverage is an important sales operations metric that measures the value of potential deals in your sales pipeline relative to your revenue target.
Sales productivity is all about getting the most bang for your buck when it comes to your sales team's efforts.
A sales qualified lead (SQL) is a prospect that has been identified as a potential customer for a business's product or service and has been vetted by the sales team as someone worth pursuing further in the sales process.
Sales rep (short for sales representative) is the frontline role tasked with generating revenue by selling products or services.
Sales reports are regular summaries of sales activity and performance that sales operations teams use to track results and identify trends.
Sales strategy refers to the overall plan and approach a company takes to sell its products or services.
A sales team is a group of salespeople who work together to meet sales goals and generate revenue for a company.
Sales technology refers to the software, tools, and systems that sales teams use to optimize their sales processes and improve sales performance.
Sales trend refers to the general direction that a company's sales are taking over a period of time.
Sales volume refers to the total number or monetary value of products or services sold by a company over a specific period of time.
A warm lead is a potential sales opportunity that has shown some interest in your product or service, making them more receptive to a sales conversation than a cold lead.
The weighted sales pipeline is a key metric used in sales operations to evaluate the health and predicted revenue performance of a sales team.
Revenue operations, or RevOps for short, refers to the set of strategies, processes, and technologies that help align sales, marketing, finance, and customer success teams to optimize revenue growth.
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