Proactively
enrich
and update your CRM

Proactively enrich your CRM with fresh contact and company
data using easy-to-set, automated workflows.

Get the data you need before you need it

Increase your conversion rates

Ensure that GTM teams focus their efforts on the leads with the highest potential.

Consistently fresh database

Set up data enrichment automation workflows in seconds and eliminate data decay from your CRM.

Build an efficient pipeline

Easily identify your most promising prospects and companies with fresh and accurate data.

CRM Enrichment for RevOps

  • Maintain CRM data hygiene effortlessly.
  • Automate lead qualification, prioritization, and scoring.
  • Simplify lead routing and territory management.

CRM Enrichment for Sales

  • Skip the manual work and have high-quality leads waiting for you.
  • Create a steady and predictable lead pipeline.
  • Maximize conversion rates and overall productivity.

CRM Enrichment for Marketing

  • Optimize your ABM campaigns and lead generation.
  • Automatically create segmented lists based on your ICP.
  • Create successful marketing funnels with high-intent leads.

Update

your leads, contacts, and

accounts with trusted B2B data

Maintain a fresh CRM by using automated
workflows that enhance your current contacts,
leads, and accounts with updated data points.

Enrich

your current accounts with

relevant contacts based on your ICP

Automate your prospecting processes and
optimize your ABM approach by filling your

CRM with fresh contacts.

Questions you might have

Data enrichment in Salesforce is the process of enhancing leads, contacts, and accounts in your CRM with accurate and valuable information.

Data enrichment saves teams a ton of time by providing them with a single unified view of their ideal customer and the most accurate and up-to-date information on them. This instantly helps to capture relevant prospects for laser-targeted outreach, speeding up productivity and pipeline efficiency – at scale. 

Lusha’s Salesforce data enrichment auomatically enriches new and existing records in your Salesforce CRM with up-to-date actionable firmographic data. Salesforce on its own is a CRM and requires data enrichment to save you time and money on qualifying and engaging with your most valuable prospects at any given time. It centralizes data you’ve collected on leads, contacts and accounts for pipeline qualification. 

Need more help? Check out our help center

Get your ideal customer with Lusha