Data tells you who. Signals tell you when.
Monitor signals like job changes, funding events, hiring activity, company growth, and more — so you can prioritize the right accounts at the right time.
Trusted by GTM teams across companies of all sizes
Live signals that tell you when to act
Know when companies are hiring, getting funding, or showing buying intent so you can reach out at the right moment.
Company growth
Growing companies are more likely to evaluate new tools.
- Headcount increases
- Hiring by team or location
- IT spend increases
- Website traffic growth
Buying interest
See when companies are researching topics related to your product.
- New intent detected
- Intent increase
- Website visits
Company events
Important moments that open short windows for new conversations.
- Job changes
- Promotions
- Funding rounds
- Product launches
- Company news
Risk signals
These signals help teams avoid wasted outreach or flag accounts at risk.
- Headcount decreases
- IT spend drops
- Traffic declines
Lookalikes
- Build pipeline based on what already works
- Upload your best customers and discover companies with similar profiles
Where you can use signals
Workspace
Filter lists by signal type, add signal columns, and build lists based on recent changes.
API
Send signals directly into your CRM or automation workflows.
Integrations
Use signals in Clay, Make, Albato, Zapier, and other tools to trigger GTM workflows.
Global B2B data you can use anywhere
Built to keep CRMs clean, workflows stable, and teams focused on the opportunities that matter.
Learn more about our data →
Signals for every GTM team
For Sales
- Prioritize accounts that show real buying momentum
- Reach decision-makers when companies are growing or changing
For RevOps
- Use signals to help sales teams focus on active accounts
- Combine signals with enrichment and CRM data
For Marketing
- Identify companies entering new growth stages
- Prioritize target accounts with fresh momentum
For Recruiters
- Find candidates and contact details directly from professional profiles
- Build and organize candidate lists while sourcing talent
Learn how to get more out of Workspace
Campus
Step-by-step guides for building lists, saving searches, and using real-world changes to
Visit Campus »
Knowledge Base
Detailed walkthroughs of signals, list building, CRM imports, and enrichment.
Explore the Knowledge Base »FAQ
What are B2B sales signals?
Buying signals are changes happening at a company that increase the likelihood they’re evaluating new tools or solutions. Examples include hiring growth, funding rounds, leadership changes, and rising research activity around your category. Tracking these signals helps teams prioritize accounts based on timing, not just fit.
What types of signals does Lusha track?
Lusha tracks 30+ signals across five categories: company growth (headcount, hiring, website traffic, IT spend), buying intent (topic-based intent, website visitors, social intent), events (job changes, promotions, funding, partnerships, product launches), risk indicators (headcount decline, budget cuts, lawsuits), and lookalike recommendations for contacts and companies.
What is buying intent data?
Buying intent data shows when companies are actively researching topics related to your product. It’s based on content consumption patterns across thousands of B2B websites. Lusha surfaces intent signals so you can reach accounts while they’re still evaluating — before they fill out a form or take a competitor’s call.
How are signals different from contact data?
Contact data tells you who to reach — name, title, email, phone number. Signals tell you when to reach them and why. A verified email is useful any day. A verified email plus a hiring surge plus rising intent on your category — that’s an account worth calling today.
How does Lusha deliver signals?
Three ways. Through Workspace, where signals show up alongside your prospecting workflow. Through the API, RevOps teams can pull signals into CRMs and custom workflows. And through integrations with Zapier, Workato, and Make for automated signal-driven actions.
Can I use signals to prioritize my existing accounts?
Yes. Signals work on accounts already in your CRM, not just new prospects. Monitor your pipeline for buying intent, track when champions change roles, and flag accounts showing risk indicators like declining headcount or shrinking budgets. Most teams use signals for both prospecting and pipeline management.
What are lookalike recommendations?
Lookalikes take your best customers or contacts and find more like them. Share a set of closed-won accounts and Lusha returns companies with similar size, industry, and profile — along with matching contacts. It’s the fastest way to build a pipeline that looks like your wins.
How fresh are Lusha's signals?
It depends on the signal type. Hiring and intent signals refresh weekly. Headcount, website traffic, and IT spend signals refresh monthly. Job changes and company news are tracked weekly. Website visitor data updates daily.
Do I need a separate tool for intent data?
No. Lusha includes Bombora-powered intent signals alongside hiring, growth, job change, and company news signals. You get the full picture in one platform instead of stitching together data from five different tools.
