Buying signals are changes happening at a company that increase the likelihood they’re evaluating new tools or solutions — hiring growth, funding rounds, leadership changes, and rising research activity in your category. Tracking these signals lets teams prioritize accounts by timing, not just fit.
Intent & Buying Signals
Identify and engage your most valuable buyers
Spot companies researching solutions like yours, and reach the specific people inside those accounts while timing's still on your side.
Trusted by 280,000+ GTM teams
Know before anyone else does
Find out when a company is hiring, raising funds, or showing real in-market activity — with a verified email and phone already attached, so there's nothing left to look up.
01
Growth
Companies scaling up are more likely to evaluate new tools.
- Headcount increase
- Surge in hiring
- Surge in hiring by department
- Surge in hiring by location
- IT spend increase
02
Intent
See when companies are researching topics related to your product.
- Website visitor identification
- Website traffic increase
03
Events
Important moments that open short windows for new conversations.
- Job changes
- Promotions
- Financial events (including funding)
- Product launches
- Company news
04
Risk
These signals help teams avoid wasted outreach or flag accounts at risk.
- Risk news (including layoffs)
- IT spend decrease
- Website traffic decrease
05
Lookalikes
Find more contacts and companies like your best customers.
- Lookalike companies
- Lookalike contacts
Catch every buying signal, anywhere you work
Track it inside Lusha, your CRM, your automation stack, or Claude and ChatGPT.
01
In Lusha
Filter tables by signal type, add signal columns, and build lists based on recent market changes.
02
In your stack
Push signals into your CRM, or trigger workflows in Clay, Make, n8n, Zapier, and more — via API or native integration.
03
In your AI tools
Ask Claude, ChatGPT or other AI assistants about a signal, right in the conversation.
B2B DATA & BUYER INTELLIGENCE
The kind of data you can actually trust
Built to keep your CRM clean, your workflows stable, and your reps confident.
Learn more about our data →
Signals that are relevant to your GTM motion
For Sales
- Work fewer accounts, close more
- Turn one signal into a full buying committee
For RevOps
- Route signals into scoring, not rep instinct
- Combine signals with enrichment for trustworthy reporting
For Marketing
- Build ABM lists from lookalikes that already converted
- Trigger campaigns off a real event, not a static list
For Recruiters
- Re-verify a silver medalist pool before sourcing new
- Catch a hiring window in the first 90 days
Learn how to mix, match, and combine signals
Signals Hub
Explore each signal by type, refreshens, and category to learn how to put them into action.
Learn more »
Lusha Plays
Stack signals and run go-to-market plays built on Lusha data and deep buyer intelligence.
Explore playbooks »
Lusha Knowledge Hub
One destination for data docs, developer APIs, and user guides across the Lusha platform.
Read more »FAQ
Lusha tracks 18 signals across five categories: growth (headcount, hiring surges, website traffic), intent (topic research, website visitors, IT spend), events (job changes, promotions, funding, product launches), risk (layoffs, budget cuts, legal and leadership risk), and lookalike recommendations for contacts and companies.
Buying intent data shows when companies are actively researching topics related to your product. It’s based on content consumption patterns across thousands of B2B websites. Lusha surfaces intent signals so you can reach accounts while they’re still evaluating — before they fill out a form or take a competitor’s call.
Contact data tells you who to reach — name, title, email, phone number. Signals tell you when to reach them and why. A verified email is useful any day. A verified email plus a hiring surge plus rising intent on your category — that’s an account worth calling today.
Four ways. Through Workspace, alongside your prospecting workflow. Through the API, for CRM and custom automation. Through MCP, directly inside Claude, ChatGPT, or any connected AI agent. And through integrations with Clay, Make, n8n, and Zapier for signal-driven workflows.
Yes. Signals work on accounts already in your CRM, not just new prospects. Monitor your pipeline for buying intent, track when champions change roles, and flag accounts showing risk indicators like declining headcount or shrinking budgets. Most teams use signals for both prospecting and pipeline management.
Lookalikes take your best customers or contacts and find more like them. Share a set of closed-won accounts and Lusha returns companies with similar size, industry, and profile — along with matching contacts. It’s the fastest way to build a pipeline that looks like your wins.
It depends on the signal. Hiring, headcount, job changes, and company news refresh weekly. Website traffic and IT spend refresh monthly. Website visitor data updates daily.
No. Lusha includes topic-level intent signals alongside hiring, growth, job change, and company news signals — one platform instead of stitching data together from five different tools.
