Automatically enrich leads in SalesLoft with Lusha
This play triggers when a new object (lead/person) is created in SalesLoft, enriches the contact using Lusha based on available identifiers (name, email, or LinkedIn profile), and updates the SalesLoft record with enriched contact details.
The result: every lead in SalesLoft is enriched automatically, without reps running manual searches or switching tools.
Why this works
SalesLoft is where reps execute—but leads often arrive incomplete. Missing phone numbers, outdated titles, or no LinkedIn profile slow down outreach and reduce personalization.
This play enriches leads at the moment they enter SalesLoft. Reps get verified contact data instantly, so sequences can start immediately with higher-quality information.
What you get
- Automatic trigger when a new object is created in SalesLoft
- Contact enrichment via Lusha (email, phone, title, company, LinkedIn where available)
- Updated SalesLoft records with enriched fields written back automatically
- Faster time-to-first-touch with no manual prospecting
How to set it up
Connect your apps in Workato
Make sure the following connections are authorized:
- SalesLoft: access to read and update people/leads
- Lusha: API access for contact enrichment
Once connected, the workflow can run without manual intervention.
Configure the SalesLoft trigger
Confirm:
- The object type being monitored (typically Person/Lead)
- Which events should trigger enrichment (e.g. new lead created)
Best practice: Trigger only on new leads to avoid re-enriching existing records unnecessarily.
Configure Lusha enrichment
Map the strongest identifiers from SalesLoft:
- Work email (preferred)
- LinkedIn profile URL
- First + last name (fallback)
The Lusha step returns:
- Phone numbers
- Job title & seniority
- Company name
- LinkedIn URL
Update the SalesLoft record
Write enriched fields back into SalesLoft, such as:
- Phone number
- Title
- Company
- LinkedIn URL
Tip: Only update fields that are empty to avoid overwriting trusted data entered by reps.
Test end-to-end
Create a test lead in SalesLoft and confirm:
- The trigger fires
- Lusha returns enrichment data
- The SalesLoft record updates correctly
What to do next
- Auto-start sequences: Trigger SalesLoft cadences once enrichment is complete.
- Add qualification logic: Enrich only leads with valid work emails or ICP-fit domains.
- Prevent duplicate enrichment: Skip leads already enriched in the last 30–60 days.
- Improve personalization: Use enriched titles and seniority to tailor messaging dynamically.
- Track impact: Measure reply and meeting rates for enriched vs. non-enriched SalesLoft leads.
The goal: SalesLoft should be execution-ready, not a research queue. This play ensures every new lead is enriched automatically—so reps can focus on selling, not searching.
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