Send enriched Gravity Form contacts directly into HubSpot
This play triggers when a Gravity Forms submission is received, enriches the contact using Lusha Connect, validates the enrichment with filter logic, and enrolls the contact directly into a HubSpot workflow.
The result: inbound leads flow into HubSpot already enriched and qualified—ready for routing, scoring, and nurture without manual review.
Why this works
Forms capture interest, not clean data. Without enrichment, HubSpot workflows often trigger on incomplete or low-quality records—creating noise for Sales and Marketing.
This play enriches and validates leads before they hit HubSpot workflows, so automation runs only on contacts with real, usable data.
What you get
- Automatic trigger on Gravity Forms submissions
- Contact enrichment via Lusha (title, company, LinkedIn, phone where available)
- Quality filter to ensure enrichment succeeded
- Direct enrollment into HubSpot workflows
- Cleaner funnels with less manual triage
How to set it up
Connect your apps in Zapier
Make sure these connections are active:
- Gravity Forms: access to form submissions
- Lusha Connect: API access for contact enrichment
- HubSpot: permission to create contacts and enroll workflows
Configure the Gravity Forms trigger
Select:
- The form you want to monitor
Confirm it includes:
- Email address (required)
- First name / Last name
Tip: Email is the strongest identifier for enrichment.
Configure Lusha enrichment
Map identifiers:
- Work email (preferred)
- LinkedIn URL (if available)
- Name (fallback)
Lusha returns verified contact and company details.
Set filter conditions
Recommended filter rules:
- Continue only if email OR phone is present
- Optional: skip personal email domains
This ensures only actionable contacts enter HubSpot workflows.
Configure HubSpot workflow enrollment
Select:
- The HubSpot workflow
- Map the contact using email as the unique identifier
Test end-to-end
Submit a test form entry and confirm:
- Enrichment completes
- Filter passes correctly
- Contact is enrolled in the HubSpot workflow
What to do next
- Branch workflows by intent: Route demo requests and content downloads into different HubSpot workflows.
- Add lead scoring: Use enriched seniority and role to prioritize follow-up.
- Reduce enrichment noise: Skip enrichment for internal or competitor domains.
- Track performance: Compare conversion rates for enriched vs. non-enriched form leads.
- Expand to accounts: Enrich the associated company once contacts convert or engage.
The goal: Inbound leads should activate growth, not cleanup. This play ensures every Gravity Forms submission enters HubSpot enriched, validated, and ready for automation—instantly.
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