Auto-enrich companies from RSS feeds
Build an RSS monitoring workflow that watches news feeds for new items, extracts company mentions, enriches them with Lusha’s Company API for complete firmographic data, and routes the enriched results to your CRM or database—so you catch market activity and company intelligence automatically.
Why this works
Market intelligence usually requires manual work: someone reads industry news, notices a company raised funding or launched a product, then manually researches firmographics to assess relevance.
By the time that research is done, the signal is old and competitors may have already acted.
This play automates the entire loop. New RSS items trigger enrichment instantly, so you get complete company context (size, industry, revenue, location, tech stack) the moment news breaks—without anyone doing research.
What you get
- Automated RSS monitoring that checks feeds on a schedule (hourly, daily, or custom interval)
- Company extraction from news items, funding announcements, or industry publications
- Real-time Lusha enrichment that adds industry, employee count, revenue, HQ, funding stage, and tech stack
- Structured output ready to route to CRM, Slack alerts, Google Sheets, or databases
- Competitive intelligence feed that surfaces market activity without manual monitoring
How to set it up
Use the Pipedream template
Start from the “Enrich Companies with Lusha API on New Item in Feed from RSS API” template. It includes the RSS trigger, company extraction logic, and Lusha enrichment step.
Configure the RSS feed trigger
Set up the RSS monitoring with three key configurations:
- Feed URL: Paste the RSS feed you want to monitor
- Polling interval: Set how often to check for new items (hourly, every 6 hours, daily)
- Filter rules (optional): Only trigger on items matching keywords or patterns
Test the RSS trigger
Run the workflow manually to confirm it pulls new items correctly. Check that:
- Items appear with title, description, and link
- Company names are extractable from the content
- The schedule triggers as expected
Extract company identifiers
Add logic to parse company names or domains from RSS items:
- Extract from title (e.g., “Acme Corp raises $50M”)
- Parse from description/content
- Use regex patterns if company mentions follow a consistent format
Tip: If extraction is complex, use an AI step (Claude/GPT) to identify company names from unstructured text.
Connect Lusha API
Add your Lusha API key and map the extracted company identifier (name or domain) to the Lusha enrichment step.
The workflow calls Lusha’s Company API and returns:
- Industry
- Employee count
- Revenue range
- HQ location
- Funding stage
- Technologies used
Route enriched results
Configure where enriched company data should go:
- CRM (HubSpot/Salesforce): Create account records or update existing ones
- Google Sheets: Log enriched companies for review
- Slack: Alert the team when target-fit companies appear in news
- Database: Store in Airtable, PostgreSQL, or your data warehouse
Add filtering logic
Set conditions so only relevant companies get enriched:
- Only enrich if company size is 50–1,000 employees
- Skip if company is already in your CRM
- Only process if industry matches your ICP
Test end-to-end
Wait for a new RSS item or trigger manually. Confirm:
- Company name extracts correctly
- Lusha enrichment returns data
- Results route to the correct destination
- Errors are handled gracefully
What to do next
- Monitor multiple feeds: Add more RSS triggers for different signal types (funding, hiring, product launches)
- Build signal scoring: Assign priority scores based on company size, industry fit, or signal type (funding > press release)
- Add deduplication: Skip companies you’ve already enriched to save API credits
- Create alerts for high-fit companies: Send Slack/email when enriched companies match your ICP criteria
- Combine with other signals: Cross-reference RSS signals with job change alerts or intent data for multi-signal targeting
- Track over time: Build a historical feed of market activity and company growth patterns
The goal: Market signals don’t sit in RSS readers waiting for someone to notice them. They trigger automatic enrichment and routing—so your team acts on intelligence while it’s fresh, not after competitors have already moved.
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