The situation: A field marketing manager has 7 registrants for an upcoming RevOps webinar. Selling to mid-market B2B SaaS, VP and above. Pre-event email goes out in 3 days.
Enriched registrant table
| Registrant | Submitted title | Verified title | Company | Size | ICP | Segment | Flag |
|---|
| R.V. | VP Operations | VP Revenue Operations | Crestline Software | 340 | ✓ Strong | Senior RevOps | ⚠ Title mismatch |
| T.K. | VP Sales | VP of Sales | Dunmore Analytics | 580 | ✓ Strong | Sales Leadership | — |
| M.L. | Operations Manager | Head of Sales Operations | Ashford Platforms | 420 | ✓ Good | Senior RevOps | ⚠ Title mismatch |
| P.O. | VP | VP of Sales | Briarway SaaS | 290 | ✓ Strong | Sales Leadership | — |
| C.N. | RevOps Director | Director of Revenue Operations | Elmont Systems | 610 | ✓ Good | Senior RevOps | — |
| [Form: “J. Smith”] | Marketing Manager | — | Waverly Digital | 180 | ✗ Outside ICP | Outside ICP | ⚠ Below size floor |
| D.R. | Head of Ops | — | — | — | — | — | 🔴 DEPARTED — no longer at company |
Data quality flags
🔴 DEPARTED — remove from send D.R. — submitted company email is no longer active per Lusha. Remove before send or deliverability score drops.
⚠ TITLE MISMATCHES — fix personalisation tokens R.V. submitted “VP Operations” — Lusha verified title: VP Revenue Operations. Update {{title}} before send. M.L. submitted “Operations Manager” — Lusha verified title: Head of Sales Operations. Update {{title}} before send.
⚠ OUTSIDE ICP — flag for marketing nurture, not sales follow-up J. Smith, Waverly Digital — Marketing Manager at a 180-person company. Below size floor. Include in event comms, exclude from post-event sales routing.
Suggested segments and subject line angles
Segment A — Senior RevOps (3 registrants) R.V. · M.L. · C.N. Profile: RevOps or Sales Ops function, Director and above, 300–620 employees Subject line angle: “Before the webinar: the data quality problem every RevOps leader walks in with”
Segment B — Sales Leadership (2 registrants) T.K. · P.O. Profile: VP of Sales, quota-carrying, 290–580 employees Subject line angle: “Before the webinar: why your SDR ramp time is a data problem, not a training problem”
Summary: 7 registrants · 3 strong ICP fit · 2 good fit · 1 outside ICP · 1 departed · 2 title mismatches fixed
Illustrative example — fictional company names used. Run with your own registrant list to see live results.