Find every lead in the CRM that was never followed up

<context>
I want to find every lead in our CRM that was never followed up after being created. These are leads that were captured — from events, forms, campaigns — but never received a single outbound email or call. I want to know who they are, whether they're still reachable, and have a first-touch email ready for the best ones.

My leads export:
- CRM: [SALESFORCE / HUBSPOT / OTHER]
- Paste your leads export: [PASTE FIELDS — Name, Title, Company, Email, Lead Source, Created Date, Last Activity Date]
- What I sell: [PRODUCT / SOLUTION]
- ICP criteria: [SIZE / INDUSTRY / FUNCTION]
- Timeframe: [e.g. "leads created in the last 12 months with no activity"]
</context>

<task>
1. For each lead in the export, search Gmail to confirm whether any outbound email was ever sent to this person or the company domain:
   - Has anyone from my team emailed this lead?
   - If yes: when, what topic, did the lead reply?
   - If no: confirm as unworked

2. Use Lusha to validate each unworked lead:
   - Still at the company in the same role?
   - Title current?
   - Verified email and direct phone?
   - ICP fit: does the company match stated ICP criteria?

3. Prioritize the unworked leads:
   - PRIORITY 1: ICP fit confirmed, contact verified, no prior outreach, lead source suggests intent (demo request, pricing page, content download)
   - PRIORITY 2: ICP fit confirmed, contact verified, no prior outreach, passive lead source (event, list)
   - PRIORITY 3: partial ICP fit or contact unverified — lower confidence
   - SKIP: contact departed, outside ICP, or email undeliverable

4. For each Priority 1 and Priority 2 lead, draft a first-touch email:
   - Subject: references the lead source or a relevant account signal — not "Following up"
   - Opening: acknowledges where the lead came from — "You downloaded our guide on X" or "We met at Y event"
   - Body: one specific reason this outreach is relevant now
   - Closing: one low-friction ask
   - Under 80 words

5. Return:
   - Total unworked leads found
   - Prioritized list with status per lead
   - First-touch drafts for Priority 1 and 2 leads
   - Estimated pipeline value if Priority 1 leads convert at average rate
</task>

<constraints>
- Only mark a lead as unworked if Gmail confirms no outbound email was ever sent. Don't assume.
- SKIP leads get no draft — don't waste credits or copy on dead records.
- First-touch emails must reference the specific lead source. A generic cold email is not acceptable output.
- Under 80 words per draft. Count them.
</constraints>

The situation: A sales manager exports 8 HubSpot leads created in the last 9 months with no activity logged. Selling sales intelligence software into RevOps and Sales Operations functions. ICP: 200–2,000 employees, SaaS, North America.

Output from live Lusha run + Gmail, May 26, 2026:

8 leads exported · 6 confirmed unworked (Gmail: no outbound found) · 2 had prior contact

Prioritized unworked leads

First-touch drafts — Priority 1 and 2

S.S. — HubSpot VP RevOps — Pricing page (P1)

To: s.s@[hubspot].com Subject: You checked out our pricing — worth a quick look?

Hi S..,

You visited our pricing page a few months back — we never followed up. If you were evaluating options at the time, I’d like to understand what you were looking for.

10 minutes to see if it’s still relevant?

[Name]

A.M. — HubSpot Sr Director Sales Ops — SaaStr badge (P2)

To: a.m@[hubspot].com Subject: We met at SaaStr — finally following up

Hi A…,

We connected at SaaStr but I never followed through — that’s on me. Given your focus on sales strategy and operations at HubSpot, the data quality conversation is probably still relevant.

Worth 15 minutes?

[Name]

J.K. — Salesforce Sr Director — Webinar (P2)

⚠ CRM title out of date — current Lusha title: Senior Director of Sales Strategy and Operations. Update before sending.

To: j.k@[salesforce].com Subject: From the RevOps webinar — a belated follow-up

Hi J…,

You attended our RevOps data quality webinar — we never connected afterward. With your scope expanding into strategy and operations, the conversation has probably become more relevant, not less.

15 minutes this week?

[Name]

Estimated pipeline value: 6 unworked leads · 3 Priority 1/2 at ICP companies · If 1 in 3 Priority 1/2 leads converts at average ACV, estimated pipeline value: calculate based on your average deal size.

Contacts verified live via Lusha connector. Gmail outbound check confirmed no prior contact for flagged leads. May 26, 2026. Names masked to initials.