Email validation before a campaign is not a vanity check. Bounce rates above 2 percent damage sender reputation across every recipient on the list — not just the bouncing addresses. Three patterns repeat across every pre-campaign QA pass.
Domain match is the single highest-signal check. A verified email whose domain does not match the contact’s current employer will bounce. The contact has moved. Their old mailbox is closed or forwarded. The prompt does this check on every row before recommending a send decision, drawing on Lusha’s verified company and employment records.
Multi-email contacts need a recommendation, not a coin flip. A senior contact often has a primary work email at their current employer plus secondary addresses at adjacent boards, advisory roles, or previous companies. The prompt recommends the address whose domain matches the contact’s current company and surfaces the alternatives so the user can confirm.
No-charge no-match is a trust signal. A contact Lusha cannot match returns nothing — no email guess, no fabricated confidence grade, no credit. The user routes that row to SKIP and protects sender reputation. Data is drawn from 300M+ verified contacts under GDPR, CCPA, SOC 2, ISO 27701, ISO 31700, and TRUSTe.