Create an automated prospecting pipeline to Google Sheets
This play automates the entire prospecting workflow using Lusha. It searches for contacts based on your ICP filters, enriches each prospect with verified contact data, and exports the enriched results directly into Google Sheets.
Instead of manual searches, CSV exports, and enrichment steps, your team gets a continuously updated, analysis-ready prospect list—built automatically.
Why this works
Prospecting is often fragmented: search in one tool, enrich in another, export to Sheets, then clean everything up before use. That friction slows teams down and introduces errors.
This play centralizes discovery and enrichment in Lusha and delivers clean, structured data straight into Google Sheets—where teams already review, score, and prepare lists for action.
What you get
- Automated prospect search using Lusha Prospecting filters
- Batch contact enrichment (email, phone, title, company, LinkedIn where available)
- Direct export to Google Sheets with structured columns
- Repeatable list building without manual exports
- Clean input for CRM, outreach tools, or analysis
How to set it up
Connect your apps in Make
Ensure active connections for:
- Lusha: API access for prospecting and enrichment
- Google Sheets: permission to create and update spreadsheets
Define your prospecting criteria
Configure Lusha Prospecting filters such as:
- Job titles or functions
- Seniority level
- Industry
- Company size
- Geography
These filters define who gets added to your sheet.
Configure enrichment fields
Choose which fields to enrich and export, for example:
- Work email
- Direct or mobile phone
- Job title and seniority
- Company name and domain
- LinkedIn profile
Tip: Start with core fields and expand once quality is validated.
Map fields to Google Sheets
Create a clean sheet structure with columns like:
- First name / Last name
- Phone
- Title
- Company
- LinkedIn URL
- Lead source (e.g., “Lusha Automated Prospecting”)
Set cadence and limits
Decide:
- How often the scenario runs (daily, weekly, manual)
- How many prospects per run (to control volume and credits)
Test end-to-end
Run the scenario and confirm:
- Prospects are found correctly
- Enrichment completes successfully
- Rows are written cleanly into Google Sheets
What to do next
- Add ICP scoring columns: Score prospects inside Sheets before pushing to CRM or outreach.
- Deduplicate before export: Check email or LinkedIn to avoid duplicates across runs.
- Push approved rows downstream: Send high-fit prospects from Sheets into Salesforce, HubSpot, or Sales Engagement tools.
- Create multiple pipelines: Use separate scenarios for different segments (SMB, Mid-Market, Enterprise).
- Track sourcing performance: Compare conversion rates by prospecting criteria over time.
The goal: Prospecting should be systematic—not manual. This play turns Lusha into a repeatable, automated lead engine, delivering enriched, sales-ready prospect lists straight into Google Sheets.
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