Capture company signals and broadcast alerts
This play runs on a recurring cadence to detect high-impact company signals from Lusha—such as growth, hiring surges, or notable news—and syncs those insights directly into HubSpot. Once signals are detected, HubSpot records are updated and qualified accounts or contacts are automatically enrolled into workflows or flagged for sales follow-up.
The result: your team stops reacting late and starts engaging accounts exactly when momentum builds.
Why this works
Company-level changes often signal budget, urgency, or internal transformation—but those signals are easy to miss when buried in news feeds or spreadsheets.
This play converts external company activity into CRM-native intent, ensuring HubSpot reflects what’s happening in the market right now—not what happened last quarter.
What you get
- Recurring signal detection (monthly by default)
- Automated enrichment of HubSpot accounts with real-world activity
- Detection of high-intent company signals (growth, hiring, news, expansion)
- Automatic enrollment into HubSpot workflows
- Better account prioritization for sales and marketing
How to set it up
Connect your apps in Make
Ensure active connections for:
- Lusha: access to company-level signals
- HubSpot: permission to update companies, contacts, and workflows
Define which company signals matter
Choose the signal types that indicate buying intent, such as:
- Rapid hiring or headcount growth
- New office openings or geographic expansion
- Funding announcements or major news
- Technology adoption or change
Map signals into HubSpot fields
Update or create fields like:
- Last signal type
- Signal date
- Growth / hiring flag
- Custom “High-Intent Account” indicator
These fields power segmentation and automation.
Enroll qualified leads or accounts
Use signal-based conditions to:
- Enroll accounts into ABM or outbound workflows
- Trigger alerts for account owners
- Route accounts into SDR follow-up queues
Test end-to-end
Run the scenario manually and confirm:
- Signals are detected correctly
- HubSpot records update as expected
- The right workflows are triggered
What to do next
- Layer contact-level signals: Combine company signals with promotions or role changes for stronger intent scoring.
- Prioritize by ICP fit: Only enroll accounts that match size, industry, or region criteria.
- Alert sales instantly: Add Slack or email notifications for high-impact signals.
- Track pipeline impact: Measure meetings and revenue influenced by signal-based workflows.
- Standardize monthly enrichment: Use the same cadence across all target segments for consistent coverage.
The goal: Account momentum shows up before deals do. This play ensures HubSpot stays enriched with real-world company signals—so your team engages the right accounts at exactly the right time.
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