PHAX is a Colombian brand that has grown taking big steps entering new markets with a product characterized by its quality, design and sizing, captivating dozens of women in more than 30 countries over the world. Right now the company is directed by its owner Maria Luz Gutierrez, in charge of 50 people who work as a team to accomplish the goal of positioning PHAX as an international brand. A few years ago, The Du Pont Company in Colombia granted PHAX the homologation of Quality Excellency to its products manufactured with Lycra. This homologation shows the good quality PHAX products. PHAX is focused in medium-high income active, sensual, fun, fashionable, and free women that worry about their corporal image and are seeking for comfort. These are women who like to show themselves in beaches, clubs, pools, malls, cruises or tourist centers, they like to be perceived as good looking, attractive and well dressed; in other words they have clearly defined the importance of their image and look. Recognizing the importance given by women to feel into fashion, always feminine and attractive, PHAX has complemented each collection with a wide variety of beach apparel such as sarongs, shorts, skirts, towels, sandals, dresses, and camisoles, offering products for babies, teens and women. In addition, taking into account the importance to participate in international shows and fairs such as Mode City, Colombiamoda, Body Look, Intermoda, Surf Expo and Swim Show, C.I. PHAX S.A. has been accomplished entering to its wide variety of markets where it has presence. Entering these new markets, PHAX has taken a new perspective of fashion trends., leading with its state-of the-art designs. Since two years ago, thank to our distributor in Belgium (Mrs. Develyn Pieters), PHAX has supported and sponsored 2008 – 2009 and 2009 - 2010 Miss Belgium contest bringing all the swimwear each contestants used for the event.