In today’s market, it seems like change is the only constant. How do we build trust with strangers and turn them into long term loyal customers? How can we drive engagement and conversion, support our community and still maintain a healthy profit margin? As Simon says, “the goal is not to do business with everyone who needs what you have, the goal is to do business with people who believe what you believe.” - Simon Sinek Not all marketing teams believe that, but we do. If you stay focused on providing a great product or services, and we stay focused on sharing your story and connecting you with those who “believe what you believe,” the rest will fall in line. Our process is based on 4 main pillars: Introductions, Intention, Implementation & Interaction Introduction: This is a chat over the phone or over coffee to talk about who you are, what you’re working on, and where you’d like to go in the next few years. Intention: Everything we do, we do with strategic intention. One size never fits all. We spend time getting to know you, the other people behind the brand, the history, the business model, and the market before we suggest what type of marketing you may benefit from. Implementation: Strategy is important, but only powerful when it is backed by execution. The right message must get to the right people at the right time, consistently. Interaction: Rome wasn’t built in a day and neither is trust. It’s an expensive asset to develop and imperative to keep. This is why the Lifetime Value of the Customer is imminently important to us. This is where ongoing communication comes in. When we run your social media, that means we are answering messages, responding to comments and even reaching out to people who don't know about your brand yet. Yes, it's that important. (And no, most other agencies don't do it). There's a little more to it, but that's the basic gist. Grab more details on our website, or reach out. We'd love to have a coffee or a beer!