Retro River evolved from over twenty-five years of working in marketing, advertising and publishing, both with agencies and in-house. How we communicate has changed so quickly. Remember word processors, fax machines, chunky mobile phones with aerials, dial up modems and those first searches on the world wide web? Technology has progressed, marketing techniques are much more sophisticated, but through all of this I’ve stuck with one enduring principle; get to know the customer. Whether that’s a brand titan like Kelloggs who I worked with when they relaunched Crunchy Nut Cornflakes or a tiny bed shop in Wigan whose advertising I used to write; my initial approach is always the same. Know the customer and their business inside out. Know the customer’s customer. Understand their needs, hopes and fears. What are their aspirations? Who are they, what drives their decisions, what are their expectations? It’s relevant to every business and every product, and applying this understanding to your ads, social posts or emails means your audience will be fully engaged and ready to listen to what you have to say. When you speak to the needs of your customers it builds trust. And when your customers trust you they're more likely to buy from you. So, I'll ask lots of questions to fully understand you, your customers and your business. We might need a steady supply of coffee, but I want to be right there with you, to help you with whatever challenge brought you here. You’ll find me friendly, patient, helpful, loyal and trustworthy. I'm down to earth and talk your language> You and your business are in safe and experienced hands.