We are a multicultural and multilingual team, specialized in both marketing and social sciences, based in Shanghai, Paris and Hong Kong, reaching to the entire world. We explore real people and brands with a trans-border approach, guiding our clients through the creation of meaningful experiences. We have a poly-centric perspective that integrates emerging countries, particularly China, in a global vision of research and brand strategy. INSIGHTS We help our clients to make relevant insights-driven decisions to transform their brand, their products and the experiences they create for consumers. STRATEGIES We create tailor made strategies for our clients (re)defining brand platforms, finding conceptual directions for their marketing MIXs and helping them to create innovative product offerings, segments & category. ACTIVATIONS Our entire approach is built upon accompaniment and close collaboration. That is why we help our clients to translate strategic recommendations into concrete operational actions in the long run.