Berg Marketing Group (BMG) is a full service Sales Management agency founded in 1995. BMG has focused on the goal of producing measurable, sustainable results for our manufacturing partners in the Health and Beauty Care categories. Considered a “best-in-class” organization by our Retail partners and competition, BMG offers a powerful combination of a strategic selling focus and brand development based on innovative selling techniques and unique marketing programs. At BMG we successfully navigate the changing retail marketplace to help new and seasoned manufacturers take a brand from concept to market. Our secret to success is decades of experience, knowledge, and industry relationships that we have rolled into an approach that encourages the manufacturer to engage the product end user during all phases of production from consult to future thinking. Manufacturing Consultation – Short or long term goals, new product ideas, product market strategy, our team takes a consultative approach to sales development and execution. Unique Selling Proposition – For a manufacturers’ product to stand out among the competition they need to pinpoint what makes them unique. Before going to market, we work with our manufacturers to analyze their competition and find what unique selling points differentiate their product from the competition. Future Thinking – Products evolve at a rapid rate. To stay competitive and keep our clients at the forefront of the market, we meet with retailers to understand what trends are in the pipeline and what they are looking to sell to their customers. This allows us to work with manufacturers to re-imagine their products and move in a direction that gives them a competitive advantage while also proving beneficial to the retailer and consumer. Our innovative market approach combined with our experience has helped clients achieve a new level of success through increased consumer awareness, brand identity and increased market share.