About two decades ago, Romy Sinson and Rico Lascano thought of setting up their own creative agency. Romy and Rico at that time were executive creative directors from PAC/ BBDO. Between themselves, they have numerous creative awards and succesful campaigns under their belts handling San Miguel products particularly Magnolia and San Miguel Beer. As a matter of fact, what was lauded by the industry as the best 30 seconder commercial of all time “San Miguel Beer's Isang Platitong Mani” was created by Mr. Sinson. SLG started with one account. Ginebra San Miguel. Under the stewardship of Romy and Rico, what was once known as a humble product was transformed into an icon brand. Our thinking is quite simple – “Feel the market. Deliver a message with a punch”. Our uncanny feel of the market's pulse has led us to numerous powerful campaigns that helped created market leaders and knocked out competition. We cemented the drinker-drink bond. Ginebra San Miguel was raised to icon status and was the undisputed market leader for decades selling 30 million cases annually. We delivered a strong punch to the stomach, further establishing Yakult's leadership and phenomenally increasing sales from half a million to more than two million bottles daily and Silka is now the no. 2 bath soap in the country. If you sense the pulse of the market, you will know what kind of punches to throw. We have them all - rational straights, economical hooks, emotional uppercuts or even comedic jabs.