Montreal-based full service research agency. Supply a rich roaster of local and international clients with valuable consumer data and feedback, but most importantly with the proper tools to fully leverage and understand this data. Focused on key insights, strategic recommendations, consultancy, action items, and linking the dots between consumer insights and brand strategy. OUR MISSION Our clients have IDEAS. They may come forward as a product, a service, a concept, or a message. We're dedicated to understanding those ideas from the perspective of the people who matter most: consumers. We approach this from as many angles as necessary. This allows us to help our clients develop, align and maximize how their ideas perform in that all important arena called LIFE. The tools we use are always determined based on the nature of the questions you have - never the other way around. Whether this involves... - Identifying and evaluating the relative value of different groups of interest in your market (aka segmentation analysis) - A deep dive to understand the underlying needs & values of your target segments (aka Social Values and/or ethnographic audits) - Assessing the perceptions relative to your brand and competitors competitors (aka positioning & equity audits); -etc... ...we've got you covered