United Research China (URC) was established in April, 1996. It is a professional market research organization with recognised legal status and years of experience in conducting research in China. Utilizing advanced web-based technology and other research methodology, URC specialises in brand experience evaluation (BEE) value-added research and retail channel performance studies, as well as customer satisfaction, employee motivation and other forms of corporate performance enhancement research. The predecessor of United Research China (URC) was formed and managed by a group of first generation market research professionals in China. It was re-organized and re-established in 1996 with greater focus in the current business concentration. URC currently holds the position of executive directorship in China Marketing Research Association (CMRA). In URC we stress a serious approach as in academic study to practice marketing research, we get satisfaction in intelligently solving infinite new problems. Just like artistic creation, we may have regret at the end of the project for not achieving total perfection, but that will ignite our desire to learn, explore and perfect our next endeavor, hoping to validate our research results from the marketing programs and success of our clients. Our company is a learning organization which is in the constant motion to increase and accumulate the value and the growth of our knowledge. During this process, our clients and employees will benefit from the fruit of our relentless intellectual pursuit.