Obü is a nutrition company that provides consumers with high-quality vitamins and health supplements that cater to current and emerging needs. At our core, we believe that the vitamins and minerals you consume daily — whether obtained through food or supplements — have a significant impact on your overall health, well-being, and happiness. Derived from the Latin word ‘robur’, meaning ‘strength’, Obü is committed to providing consumers with products that target their specific nutritional needs; whether they are essential to their daily productive functioning and development or used as a supplement to improve agility, strength, and endurance. Driven by an increase in public health awareness and growing demand for more health and wellness products in the Middle East, our vision is to make quality health supplements available and accessible to everyone, regardless of their age, income, or activity level. Obü’s gummy vitamin product range is designed to be palatable for local consumers’ tastes and is available in a variety of flavours, colours, and shapes. With a texture and taste similar to gummy candies, Obü’s vitamins appeal to all ages, including people who experience pill fatigue, have trouble swallowing, or seek a more enjoyable alternative to consuming their vitamins. All of our products are halal, non-GMO, gluten-free, cruelty-free, and contain no artificial colours or preservatives and most of the products are vegetarian and sugar-free.