The Bernardaud Group is headed by Chairman and CEO Michel Bernardaud who represents the fifth generation of family leadership. Bernardaud is the premier manufacturer and exporter of porcelain tableware in France. Bernardaud has two production facilities in France (Limoges and Oradour-sur-Glane), eight owned-and-operated retail boutiques in France (e.g. Bordeaux, Lille, Limoges, Lyon, Paris and Strasbourg) and a retail boutique in New York City in the United Sates. Bernardaud is a member of the Comité Colbert, an association established under the French law of 1901 governing non-profit associations. Founded in 1954 at the initiative of Jean-Jacques Guerlain, the Comité Colbert has a membership of 75 member luxury houses whose mission is to promote their shared values – tradition, craftsmanship, creativity, history and innovation – within France and abroad. Bernardaud was awarded the "Entreprises du Patrimoine Vivant" label in 2006. The label is conferred by the French Ministry of Economy, Industry and Employment to honor French companies that rely on traditional crafts and industrial processes characterized by their excellence. Recipients are distinguished by their history (and often centuries-old heritage) in addition to the capacity for innovation and the practice of the rare, sophisticated techniques that have helped establish their outstanding reputation within the French business community.