brand4rent licensing agency is a new player on the Russian licensing market. The company was established in 2015 by Denis Kulakov, licensing professional with 7 years experience, who previously led Disney Consumer Products Russia and managed to become the #1 licensor in very competitive Russian market. brand4rent’s mission is to provide first class support to licensors and licensees. brand4rent offers 360° services for IP owners: from development and adaptation of licensing strategies to the support of licensees in retail. Created with a focus on working with international brands, the agency is fully transparent and meets international business standards. brand4rent is mainly focused on entertainment brands, but also invests in the development of corporate and sport brands. The company’s licensing portfolio covers both kids and adults properties: content for kids, historical soviet time animation, local and international corporate brands.