Do You Need to Hire a "Badass" Cyber Security or Cloud Professional? Are You Frustrated Not Being Able to Find the Best Person for the Position? Is this Job Opening Jeopardizing the Project Outcome and Deliverables? Let's talk honestly for a moment, shall we? If you are looking for a "Badass" cyber security or cloud technology professional, you have probably noticed that the competition is hot for these people. If you do not reach them first and with the best offer, you have lost out. You still have a critical function data position open and the best talent might now be working for your competition. Not a great place to be. The job market will continue to get tighter in these areas, with the top talent having more and more employment options. Your recruiting efforts must combine speed in sourcing, effective selling of company culture, convincing the candidate that the position is the perfect opportunity and closing the deal before your competition beats you to the punch. Recruiting in a tight job market requires effective recruiting best practices and sales to get the right person on your team instead of your competition. This is where dealing with Unlocked Potential will give you a competitive advantage in data technology talent acquisition.