When you’re expanding into a new country, contact data isn’t a nice-to-have. It’s everything.
NEXTGEN bridges technology vendors and channel partners across APAC, New Zealand, and the U.S. They manage 40-50 major vendor portfolios—CrowdStrike, Okta, and other enterprise software companies—handling prospecting, inside sales, and distribution for each one.
Each vendor has unique requirements. Different target profiles. Different regions. Different timelines.
When NEXTGEN decided to expand into the U.S. market, they faced a challenge: they needed comprehensive, accurate contact data for a country they didn’t have deep coverage in. Fast.
Their existing tools couldn’t deliver. Inconsistent data. Limited coverage for smaller companies. Manual processes that didn’t scale across 20+ vendors with different needs.
Minh Nguyen, NEXTGEN’s Data Management Specialist, tested seven to eight different data platforms. He needed something that could deliver accurate U.S. contacts at scale while still supporting their established APAC operations.
Lusha became one of the top two performers.
Six months into their U.S. expansion, the results were clear: 10x more contacts delivered than their previous tools could have provided.
For our US market entry, Lusha was pivotal. In six months, we delivered 10 times more contacts than we could have with our previous tools. This efficiency made a massive difference in our go-to-market strategy.
Not 10% more. Not 2x more. Ten times more contacts. That’s the difference between testing a market and actually entering it.
The vendor management challenge
NEXTGEN doesn’t just manage one sales process. They manage dozens.
Each vendor in their portfolio has different target markets. CrowdStrike needs cybersecurity decision-makers. Okta needs identity management buyers. Every vendor operates in different verticals, targets different company sizes, and requires different regional coverage.
Before Lusha, this complexity created bottlenecks:
Tasks that should take days took 2-3 weeks
Manual data collection limited how many vendors they could support
Incomplete data on smaller companies made niche targeting impossible
We struggled with inconsistent and inaccurate data, which hindered our ability to identify and connect with key decision-makers.
When you’re managing that many unique requirements simultaneously, manual processes don’t scale. You need infrastructure that works across regions, industries, and company sizes without requiring custom workflows for each vendor.
Why seven other tools didn’t win
Minh didn’t just pick Lusha. He tested it against seven or eight competitors in a rigorous evaluation.
We’ve tested seven to eight different data tools rigorously, and Lusha stands out as one of the top two. The accuracy, especially for phone numbers, is around 90%, which is incredible.
90% phone accuracy. That number matters when you’re cold calling decision-makers across a new market.
But accuracy wasn’t the only factor. Lusha delivered something most competitors couldn’t:
Comprehensive data on small companies that other platforms overlooked
No technical lag when managing complex queries across regions
Intuitive platform that the entire team could use without bottlenecks
Lusha delivers detailed data on small companies that other tools frequently overlook. This depth of information has been transformative, particularly when focusing on niche or emerging markets.
For vendors targeting specific niches or emerging markets, that depth matters. You’re not just prospecting Fortune 500 companies. You need accurate data across the entire market spectrum.
2-3 weeks became 2 days
The most immediate impact wasn’t the U.S. expansion. It was how fast NEXTGEN could move for every vendor.
Lusha has dramatically reduced our lead identification time. What used to take us two to three weeks now takes just two days. This efficiency is critical for our business as we juggle multiple vendors with unique needs.
Lead identification: 2-3 weeks → 2 days
Time to identify decision-makers: reduced by 50%
Vendors supported simultaneously: scaled to 20+
“With Lusha, our team spends less time chasing invalid leads and more time on meaningful conversations.”
When you’re managing 20+ vendor portfolios, speed compounds. Shaving weeks off every prospecting cycle means you can serve more vendors, enter more markets, and deliver faster results.
That speed is what made the U.S. expansion possible.
The 10x growth that changed strategy
Six months. Ten times more contacts than their previous tools could deliver.
That wasn’t incremental improvement. That was a fundamental shift in what NEXTGEN could accomplish in a new market.
For our US market entry, Lusha was pivotal. In six months, we delivered 10 times more contacts than we could have with our previous tools.
With previous tools, U.S. expansion would have been a slow build. Limited contact coverage. Manual processes. Gradual vendor onboarding.
With Lusha, it became an aggressive market entry. Comprehensive contact data across industries and company sizes. Automated workflows that scaled across vendors. Fast enough to meet vendor timelines.
10x growth in contact volume changed their entire go-to-market strategy. What was planned as a cautious expansion became a full-scale market entry.
The platform that doesn’t slow you down
When you’re managing complex queries across vendors, regions, and industries, platform performance matters.
The Lusha platform is incredibly intuitive and responsive. For a team like ours that works across multiple vendors and regions, having a tool that doesn’t lag and is easy to navigate is crucial. It allows us to scale operations without technical bottlenecks.
No lag. Intuitive navigation. Responsive even when running complex searches across multiple filters.
For operations teams juggling 20+ vendor requirements, that reliability matters. You can’t afford tools that slow down when you need them most.
Lusha handled the complexity NEXTGEN threw at it. Multiple regions. Various industries. Different company sizes. All without technical bottlenecks that would have limited their expansion.
When a vendor becomes a partner
NEXTGEN has used Lusha long enough to see how the platform evolves. Regular updates. New features. Consistent innovation.
Lusha’s innovation aligns perfectly with our own mission to stay ahead of the market. Their consistent updates and new technologies keep us competitive and allow us to support our vendors more effectively.
That ongoing development matters. Markets change. Vendor requirements evolve. You need a platform that adapts instead of becoming outdated.
The team at Lusha is proactive and always introducing new features that align with our goals. It feels like a true partnership rather than just a vendor relationship.
Not a transactional relationship. A partnership. When your business depends on accurate contact data across multiple markets, that distinction matters.
What 10x growth actually means
NEXTGEN didn’t expand into the U.S. with 10% better data or 2x more contacts. They entered with 10 times the contact volume their previous tools could have delivered in the same timeframe.
That scale changed everything:
How aggressively they could pursue the market
How many vendors they could onboard simultaneously
How quickly they could deliver results
How confidently they could commit to vendor timelines
This efficiency made a massive difference in our go-to-market strategy.
Market expansion requires confidence. You need to know you can deliver on the commitments you make to vendors. You need infrastructure that won’t break when you scale.
Lusha gave NEXTGEN that confidence. Not through flashy features or aggressive sales pitches. Through consistent delivery of accurate data at the scale their business required.
90% phone accuracy. Comprehensive small company data. Lead identification that went from weeks to days. And contact volume that made aggressive U.S. expansion possible instead of aspirational.
That’s how you enter a new market.
