Privately owned Canadian market and social research firm known for its innovation, technology leadership, and client responsiveness. We have built an organization with the size needed to fulfil global projects while still providing flexible, personal service. As a full service research firm, our clients include private sector businesses, not-for-profit and government clients, and leading consultancies. We use qualitative approaches (OBB, IDIs, Focus Groups, Customer journey mapping) to understand customer needs and quantitative approaches (from simple to advanced analytical methods) to validate and quantify customer needs, behaviors and motivation and future proof our solutions by identifying the drivers of emerging trends and their potential impact on the business context. We partner with leading firms in North America to build, innovate and create new and revitalize existing products, services, offers and marketing communication strategies that disrupt, differentiate and create value to grow brands and bottom lines. Product Design / Pricing / Customer Experience / Segmentation / Usage & Attitude / Program Evaluation / Strategic Foresight CATI / Online / Mobile Online Surveys / Mobile Telephone Surveys / IVR & SMS / Transcription & Coding / Outsourcing Partnerships