Cuvama is a pioneer of the customer value management category with a unique solution that helps B2B organisations discover and deliver customer outcomes. What does this mean and how do we do it? First, we codify your value propositions: how do the business challenges you solve map to customer personas & market segments? How does solving those challenges map to your differentiated solution? Second, our guided real time app allows your commercial team to guide the discovery of a customer’s business pain, success goals and outcome KPIs. Multiple customer stakeholders, SDRs, salespeople and partner sellers can work collaboratively on a personalised value proposition to start a relationship centred on value and outcomes. Third, the digital customer discovery record is transferred to the delivery and customer success team. The success plan objectives are collaboratively tracked driving customer adoption, value realisation, renewal, expansion and a partnership based on shared success. Fourth, the digital records of needs and results are used to drive continuous improvement to your proposition, packaging & pricing. This creates an end to end, connected value chain that is consistently adopted and executed at scale across your organisation. To schedule a free cuvama discovery or learn more about cuvama, visit www.cuvama.com.