JD Sanmed was founded by Dr Olaf Rusoke-Dierich who developed the iScope product as a solution to problems he and his colleagues in General Practice experienced firsthand, every day. He has now engaged Ontogo, a team of experienced medical device executives to guide the company through the commercialisation journey. The iScope is a digital medical device that enables general practitioners to examine patients’ ears, eyes and skin more conveniently than with current instruments, while supporting recording of digital images, and performing billable procedures such as ear wax removal that usually require a referral to a specialist.