Every sock that we owned was pretty average. So we set out on a mission to create the perfect pair. Firstly, they had to fit perfectly, and outperform everything else out there. So we spent 6 months working around the clock to manufacture form fitting, breathable fabric that doesn’t slip and endures more laundry cycles than big box brands. Secondly, they had to look great, so our first prototype focused on a classic, 80s inspired stripe design. Then we added fresh, bold colors with inspiring messages on the sole - flamingo orange, berry red, cactus green - to add to the flavor. Thirdly, the had to make you feel special every time you put them on. So we stitched some of our favorite inspirational sayings to the base, as a reminder to live out your day with purpose and passion. But one was more important than everything else. Our socks had to do more to protect the planet than to harm it. Our customers are taking steps to reduce their environmental impact every day, and we aspire to be part of their story. The end result is Inside Story. Luxury socks, made sustainably with 70% upcycled material. Because what’s inside, matters.