We take a multifaceted approach in partnering with industry, faculty, and students in advancing the field of customer experience management while also helping businesses better understand and meet the needs of their customers and reach their recruiting goals. Composed of faculty from the Eli Broad College of Business who conduct research in customer experience management, this group advances thought leadership in this field and shares its key results and practical insights with member organizations. Scheduled throughout the academic year, member organizations participate in career panels and mixers designed to provide insights into career paths and opportunities across the customer experience management process. Whether your background lies in CX, UX, CS, or PX, you know that today's customer experience management leaders must not only possess the technical skills to deliver on the expectations of customers across multiple channels but also the understanding to engage both leadership and employees in a concerted effort to do so. CXM@MSU supports North America's first Master of Science in Customer Experience Management program designed to provide students with the broad range of skills necessary to manage and lead the customer experience function in any organization, and the CXM@MSU Symposium, which provides participants with an opportunity to learn cutting-edge practices from customer experience management practitioners and researchers in a highly interactive environment.