IBP is a Sales, Strategy & Development company that specialising in brand penetration and shopper conversion into market that are unknown. IBP provide the science behind the strategy which allows brands to unlock the artistic imagination to captivate your shopper profiles in each retail environment. IBP start your conversation with each shopper profile to ensure your relevant to that market. IBP take you on the journey of telling your brand story which will drive shopper conversion at the point of buying, whilst ensuring your available, visible and drive the value proposition for our shoppers.We have the secret and sense of touch that drives your brand strategy to execution. Our world is all about being relevant and designing a commercial platform that is feasible whilst being monitored live through our world class technology platform. IBP believe we are industry leading by focusing on brand growth and growing your bottom line vs our competitor who aim only to distribute. We believe sales drives distribution and through our business approach we drive Quality sales calls, build trust and ensure 'PULL" strategies are top of mind which UNLOCKS distribution velocity. We build, we sell, we track and execute your brand authenticity which is tailored to your shoppers needs. We design integrated communication touch points in store to drive shopper conversion and build a long standing relationship with your shoppers 'and your traders '. We help your brand to be more relevant and offer you a clear distinction of uniqueness.We leverage data and insights which provides you with a launch pad for meaningful relationships and build brand loyalty. We speak the truth and seeing your brand properties through your shoppers and traders eyes.We pride ourselves on being the gatekeeper to ensure strategy meets execution, however with a simple with a touch of flair. We embed your values into our DNA because our clients are our unique selling proposition.