Hey. I'm Tom Rayner. I've been in this digital marketing game since 2006 and during that time I have: Built and sold affiliate websites earning over £25,000+ in MRR Sold my soul and worked for 2 of the 'big 4' media agencies Crashed a betting site's mobile servers 20 minutes before the launch of the FIFA World Cup (it got fixed, honest) Been hire #7, and Head of Growth, for what is now a FTSE250, billion-pound company Raynernomics jumps into what actually works - and what doesn't - in the digital marketing industry; delivered to you in the only way I know how: by taking the piss out of myself every step of the way. Take a look at some of my recent case studies: Client #1 This multi-billion pound group contacted me to assist in their re-organisation of one of their primary marketing divisions. After assessing the current strategy and technology, I advocated the need for new analytics, marketing automation, DSP, and personalisation platforms, along with a strategy refresh to go with it. I then consulted as the company went to tender for a new agency, and assisted in the RFP process. Client #2 This exciting startup targets stock photography and video industry. They contacted me to put together, and begin to execute, a complete B2C and B2B marketing strategy. This resulted in a seven-figure marketing strategy that covered Facebook and LinkedIn account-based marketing, PPC, SEO, and a deeply intricate marketing automation/CRM campaign. Client #3 This client asked me to work on their flagship brand, and help reshape their SEM strategy. Managing a high, six-figure annual budget, I assisted the current team by putting together new content marketing and link building approaches, as well as completing a comprehensive opportunity analysis and PPC account restructure.