In a difficult Chinese market foreign brands increasingly lose the pulse of customers: we decode target audience's emotional needs, motivations and sense of identity, to help brands strengthen a personal, emotional and cultural connection with people. Our expertise lies in using psychological, ethnographic and other insights techniques to effectively decode what drives people's wants and needs, their perceptions, motiations and behavior. Then we apply deep insights to brand experience and creative communication development, with a phenomenally high market success rate. We work in China, selected SE Asian markets, and Europe.