“Focus Group” is a boutique “qualitative research agency” established in 2005 Istanbul Turkey by Dr. Ali Arslan. Our mission is to use qualitative research in order to inspire our clients to better marketing and communication. We approach each new project with fresh, creative thinking and heaps of enthusiasm. We pride ourselves on the close relationships we have developed with existing clients and the new bonds we establish each year. We are a team of experienced free lanced moderators that have conducted qualitative research using classical as well as very innovative research approaches and techniques in complex marketing issues.