*** DISCOVERY/RESEARCH - Informal and formal assessment of markets, competitors, channels and customers *** BRAND STRATEGY, POSITIONING AND VISUAL IDENTITY - Identify key opportunities and challenges - Energize current brands and product lines - Develop and launch new brands and products *** MARKETING STRATEGIES, TACTICS AND HANDS-ON SUPPORT - Campaign concepting and creative - Plans, budgets, metrics - Develop content and produce white papers and newsletters for digital as well as print distribution - Support for line reviews and retailer sell-in presentations *** DIGITAL MARKETING - AdWords and SEO strategies - Social Media strategies - Email CRM programs including strategy, content development and contact list management - Advertising strategies, negotiation and tracking *** SALES STRATEGIES, TACTICS, TOOLS AND SUPPORT - Support sales staff in developing and implementing a selling rhythm - Maximize potential with existing customers - Increase presence in current channels - Identify and penetrate new channels and customers *** RETAIL PRESENCE * Packaging - Combine a new look with improved messaging to insure you close the sale where brand and consumer meet face-to-face - Implementation through production art * Merchandising - Organize and present products in the most compelling as well as cost-effective fashion - Factor in each retailer's unique merchandising policies and constraints